Word: idea
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Dates: during 1940-1949
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Addressing the Public Relations Society of America, Sawyer had some even kinder words: "We have passed the time when intelligent Americans use the word 'profit' as a curse," he said. "The idea of accepting a relatively modest profit in order to sell more goods to more people is one of the most progressive ideas in the world today. I will go further. I will say that this idea is the only really radical idea in the modern world...
...Fixed Ideas. Sawyer also issued a pointed warning to farmers and labor-the sharpest rebuke yet heard from a member of the Truman Administration. "Some so-called liberals," he said, "have adopted . . . the fixed idea that any increase in purchasing power of any one group is good no matter what its effect may be on other groups. To assume, however, that we can continue at all times and places to increase the share of the worker and the farmer without concern for the need for capital savings and the incentive of the businessman is out of keeping with the liberal...
Blackboard Labor. He took a job as traveling salesman for a textbook publishing company, and it was then that he got his big idea. In classroom after classroom, he had seen children laboriously copying off spelling drills from the blackboard. From his own experience, he knew that the teacher had probably spent hours thinking up the exercises. W.P. began to wonder whether there might not be a simpler way to carry on the drill...
...hadn't enough room to do the washing, he moved his Webster Publishing Co. (named after Noah and Daniel) to two rat-infested rooms on the riverfront. Within three years, Webster's sales amounted to $102,000. By 1928, they had doubled. By 1931, W.P. had another idea...
Today, after 25 years, W.P.'s Webster Publishing Co. of St. Louis is at the top of the U.S. speller business and his idea has spread. Other publishers have long since begun turning out workbooks like Johnson's. Last week, at W.P.'s silver anniversary banquet, President Robie D. Marriner of the American Textbook Publishers Institute called the Johnson workbook "as significant as any contribution of teacher training itself during the last 25 years." To W.P., it was significant for another reason: it just went to show, he told banqueters, that a man can start with...