Word: idea
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Dates: during 1940-1949
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...work at altitudes where non-adapted lowlanders fall gasping and retching. The somber-eyed, long-exploited descendant of the Incas is in fact a sort of superman. "After eight hours' hard work in mines at more than 16,000 feet above sea level," says Dr. Monge, "his idea of relaxation is a soccer match in which he sometimes plays barefooted...
Author Clare Barnes Jr., art director for the big Manhattan advertising agency of Benton & Bowles, got his idea while looking through a batch of animal photographs for an ad campaign last summer. In his search he was repeatedly reminded of folks around the office. Once he got the Zoo idea, he looked at thousands of zoological portraits before he tackled Doubleday with a choice lot. Enthusiastic but careful, the publisher tried it out in a real white-collar city, insurance capital Hartford, Conn., where Zoo went like animal crackers during a kindergarten recess. Published on July...
Poet-Critic Lloyd Frankenberg started with a good idea. He would write a plain-spoken book to "provide a bridge to modern poetry for readers . . . brought up on prose." And since "poetry is an art of the ear's discrimination," he would persuade a record company to issue an album of readings by the poets discussed in his book. The result: this batch of essays on modern poetry and an identically titled album (Columbia, 8 sides, $4.95; or LP, $4.85) of readings by T. S. Eliot, W. H. Auden, Dylan Thomas and other modern poets...
...renewed in 1926, but this time students sought friendly, convivial halls instead of the huge expanse of Memorial Hall. The Union offered club tables on its second floor to any group of twelve at $9 per week for 17 meals. A Crimson editorial, entitled "And Again, Food!" applauded this idea and wanted "systemized eating to take the place of cafeteria philandering." The Union's suggestion was followed up with a concerted drive to erect a new dining hall on Mt. Auburn Street, which failed when an insufficient number of students reported that they would cat there. Most people...
Great credit is due to Sam V. K. Willson who leaned back in his seat throughout, directing both the onstage and pit choruses. The stage being very small, he found it necessary to keep a majority of the dragoons and rapturous maidens seated in the pit. The idea was a great success. It not only left the stage uncluttered, but it provided the necessary volume for the chorus parts...