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Word: idea (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

After this short overture, the Communist plan of campaign went into full swing. The Reds' idea was to paralyze Finland through a carefully staggered wave of strikes. According to their meticulous timetable, the building workers' union-which like most other unions in Finland is infiltrated by Communists-was to strike the day before the Kemi blowup. Next day it was to be the dockers' turn, then the food workers' (including bakers and brewers). At intervals the woodworkers, truck drivers, textile workers and stonemasons were to follow...

Author: /time Magazine | Title: FINLAND: Every Day, Every Hour | 8/29/1949 | See Source »

Grocer Clarence Saunders, who made and lost a fortune in the '20s with his Piggly Wiggly stores, had hoped to make a comeback with his "Keedoozle" store (TIME, Aug. 30, 1948). The Keedoozle ("Key does all") idea was fairly complicated, but it boiled down to shoppers punching a key in labeled keyholes, then picking up their groceries at the cashier's desk where they were carried by conveyors. Boasted Saunders: "In five years there will be a thousand Keedoozles in the U.S., selling $5 billion worth of goods...

Author: /time Magazine | Title: RETAIL TRADE: Keedoozle Kerplunk | 8/29/1949 | See Source »

Typical of the mushrooming new industry is Tennessee's Boot-ster Manufacturing Co. It puts out a plastic spatlike gadget that fits over a boy's shoe, thus "makes any shoe a cowboy boot." J. Z. Miller, part owner of two small department stores, got the idea for his Boot-ster when he overheard parents complaining of the high cost ($5 and up), high heels and narrow toes of boys' cowboy boots...

Author: /time Magazine | Title: Business & Finance: Moppets' Stampede | 8/29/1949 | See Source »

...Girl In the Painting (Rank; Universal-International) begins with a mere dab of an idea. A British major (Guy Rolfe), dropping in at a London exhibition of wartime paintings, falls in love with a portrait of "Hildegard" (Mai Zetterling), a beautiful displaced blonde, and determines to find her. In the course of ransacking D.P. camps in occupied Germany, he meets not only Hildegard but a sinister, disguised SS general...

Author: /time Magazine | Title: Cinema: The New Pictures, Aug. 29, 1949 | 8/29/1949 | See Source »

...once tasted whale's milk and found it rich, Melville turned into "The milk is very sweet and rich; it has been tasted by man; it might do well with strawberries." From Beale's remark that "we cannot fail to be impressed with a truly magnificent idea of the profusion of animal life which must necessarily exist in the ocean's depths," Melville constructed a passage for those who like philosophical meat on their narrative bones...

Author: /time Magazine | Title: Books: Track of the White Whale | 8/29/1949 | See Source »

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