Word: idea
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Dates: during 1950-1959
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...think, didn't use their heads, or refuse to believe the letters out of confidence in their husbands. No. They opened them, read them and, instantly, they were convinced." Another officer had a different concern. "I hope," he mused thoughtfully, "that soldiers now won't get the idea of nonchalantly palming off real evidence of unfaithfulness as nothing but 'Communist propaganda...
...blasted his bosses and was relieved of his parish. When Perón turned against the church, he shed his cassock and organized anti-Perón resistance. In July 1956, with Perón booted out of Argentina, Father Cucchetti went to Italy, talked over his idea for a Christian-Jewish brotherhood movement with Vatican officials. Next he visited Israel. Back in Buenos Aires several weeks later, he launched his first trial balloon, a message in La Prensa: "Judaism and Christianity are two sides of one mountain at the summit of which is the idea of the Messiah...
...Hall." Every few seconds the caterpillar's double-hulled sides made of parachute silk heaved in simulation of caterpillar motion (achieved with the aid of a huge air-blowing system). The monster, which stole the show among 285 commercially sponsored exhibits, was Surrealist Salvador Dali's unrealistic idea of tranquillity executed for Wallace Laboratories to promote Miltown. Estimated total cost of the exhibit: $100,000, including a $35,000 fee for Artist Dali...
Publisher William M. Gaines, a hearty, hefty man of 250 Ibs., launched Mad in 1952 as a sideline to the comic-book business he inherited from his father, M. (for Max) C. Gaines, who started the whole industry in the early 30s when he hit on the idea of selling reprinted newspaper comic sections for a dime. Using the standard comic formula-32 pages, newsprint, four colors, a 10? price tag-Mad was just holding its own when Gaines played a hunch in 1955, switched to semi-slick paper and higher quality black-and-white drawings, upped the price...
...merchandisers, the key to bigger sales is a new pseudo science that analyzes the U.S. housewife's whims with equal parts of salesmanship, psychology, hypnotism and common sense. Its name: impulse buying. The idea is not new, but with the rise of self-service supermarkets, super drug and variety stores, there is a greater incentive than ever before to encourage shoppers to throw away their shopping lists and buy more than they ever intended...