Word: idea
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Dates: during 1950-1959
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...idea that a nip at the bottle may help to nip a cold, long popular with laymen, won medical support last week in the Archives of Otolaryngology. In the first stage of a cold, argued Chicago's Dr. Noah D. Fabricant, the nose is cold; its blood vessels contract, nasal passages become dry, and the stage is set for infection. At this time, said Dr. Fabricant, a jigger of whisky can raise the nose temperature and reverse the process...
Concluded Adman Brower: "If we are to break the present economic log jam, you installment-credit bankers and we in advertising must do it by working together.'' Bankers should disregard the idea that the U.S. consumer is being worked on by "hidden persuaders" and needs protection from admen. That, said Brower, is rubbish. "I don't think the so-called 'hidden persuaders' are able to persuade him to do much of anything that he doesn't already want to do anyway...
...Beirut, MIDEC's directors were looking for partners, and the partners they want are Arab businessmen who will set up and run their own enterprises, retaining majority ownership and control but getting help from MIDEC's capital and technical know-how. To old Middle East hands, the idea of Westerners joining in an Arab-controlled enterprise is as dangerous as a camel's kiss, yet MIDEC has received a rousing welcome and thinks it can succeed...
...meet the challenge, a short, jolly Dutchman named Paul Rykens, 69, retired board chairman of the giant Unilever, N.V. soap empire, called a meeting of European businessmen last April to explore the idea of investing on a minority basis in Arab business. When Rykens got a favorable reception, he took off on a quick tour to line up more than 80 European and U.S. firms, including such giants as the First Boston Corp., Kaiser Industries and the Rockefellers' International Basic Economy Corp. Rykens carefully avoided both governmental assistance and the oil industry, which might have aroused Arab resentment, then...
...Aton. But where Freud guessed that Moses was an Egyptian by birth. Novelist Fast makes him an Egyptian merely by adoption and education. As Fast tells it, fear of the old gods and their priests caused AkhenAton's successors to denounce Aton worship, but not before the idea of monotheism had taken root in some Egyptian minds. In Fast's account, every priest and prince in the great Nile palace of King Ramses II is sworn to polytheism, but an Aton underground passes the teachings of monotheism from one generation to another. Enekhas-Amon. sister (and bedmate...