Word: idea
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
Britain's Idea. Federation, though supported by most of the islands' politicians, was pushed through by London's Colonial Office. Since the sugar-prosperous 18th century, when the West Indies were Britain's prize possessions, colonialism has gone out of style, and the islands have turned into economic liabilities, many of them now on a steady dole. But because tiny islands could not hope to become individual countries, independence automatically implied federation. The constitution was eleven years in the making. As finally approved last year, it still left the new legislature with two major tasks...
...concerto is the handiwork of Philadelphia-born Composer Robert Parris, 33. who got the idea from his old pal and fellow student (at the Juilliard School of Music), Fred Begun, 29, currently the regular tympanist for the National Symphony. "I suggested five drums jestingly," says Begun (four drums is the usual orchestral maximum). Composer Parris. who has turned out a sizable quantity of chamber music, took the jest in earnest, sat down to write a piece which would test the "untapped melodic resources" of the drums. The technical problems, he discovered, were sizable. Examples: how to pass rapidly from...
...much of the other paraphernalia that dominate many agencies. Says Agency President William Bernbach, 46: "We get people to look and listen by being good artists and writers. We don't expect of research what it is unable to do. It won't give you a great idea...
Bernbach stressed a simple but striking idea, a specific selling point that got across a message without a lot of talk. He disdained the use of gimmicks to lure readers. Said he: "A picture of a man standing on his head would get attention, but the reader would feel tricked by the gimmick-unless, of course, we were trying to sell a gadget to keep change in his pocket." He got a reputation for being an adman's adman, for putting small accounts on a level with big ones. He made an obscure New York bread...
Business Booster McCormack had other bait, such as low Irish wages (average: $21 for a 48-hour week), low power rates (1 per kw-h). low living costs (50? for round steak, 24? for a shot of fine Irish whisky), and the idea that the U.S. manufacturer in Ireland will be able to sell his goods tariff-free to the future European free-trade area, which Ireland intends to join. The free-trade area should prove particularly attractive to businessmen who set up plants in the 200-acre customs-free zone around Shannon Airport in County Clare...