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Word: idea (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...VISIT to a bad show doesn't have to be a total loss. For one thing, you can learn the difference between a flop and a failure. A flop, in the words Walter Kerr used a few years back to describe a fiasco called Kelly, is "a bad idea gone wrong." Such a show, through its total ineptitude, can often be very funny. (A knowledgeable friend of mine who saw Kelly's one and only Broadway performance counts it among the most hilarious evenings he's ever spent in a theatre.) A failure, on the other hand, is a good...

Author: By Frank Rich, | Title: Dear World | 11/16/1968 | See Source »

...chow or curdled in a custard, soybeans have provided the Chinese with their main source of protein for 3,000 years. Some people in the Far East even call the soybean "the cow of China." Fittingly, a Chinese businessman in Hong Kong, K. S. Lo, has hit on the idea of milking a drink out of the bean and building a prosperous business around it. The product, called Vitasoy, has become the new soft-drink craze in the British crown colony...

Author: /time Magazine | Title: Southeast Asia: Sipping Soya Through a Straw | 11/15/1968 | See Source »

...alized," says one, "that American buttocks are larger than British." To guard against just that kind of mistake, U.S. business is relying increasingly on the fast-growing science of anthropometry, which systematically studies man's ever-changing anatomical measurements and applies the findings to products and equipment. The idea, says Henry Dreyfuss, a Manhattan industrial designer who specializes in anthropometry, is to "make machines fit people, because it's easier than making people fit the machines." As it catches on in one industry after another, anthropometry is becoming quite a tidy industry in its own right...

Author: /time Magazine | Title: Technology: Fitting Machines to People | 11/15/1968 | See Source »

...fact is that legislation and English prose are two different things," Wilcox said last week, and to avoid a repetition of the Doty Report confusion, he tried to break down the 48 recommendations into items for legislation. Dunlop was cool to the idea of an item by item discussion from the first, and Wilcox concedes now that the attempt to translate recommendations into questions for debate and a vote was not a success. "Many of these things are linked, and you can't destroy the damned coherence of the prose...

Author: By Richard R. Edmonds, | Title: Dunlop's Iceberg | 11/15/1968 | See Source »

...already turned up one very specific issue--peripheral to the Committee's report but by no means trivial. By making instructors assistant professors, the Faculty has increased its voting membership for next year by about 70 to 100 members, and not everyone is sure that's a good idea. The Dunlop report in fact recommended that the status quo be frozen--by passing a rule requiring an assistant professor to serve three years before being allowed to vote...

Author: By Richard R. Edmonds, | Title: Dunlop's Iceberg | 11/15/1968 | See Source »

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