Word: idea
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...year of wee-hour skull sessions, G.O.P. strategists could hardly have cooked up such a promotional coup. The idea would have seemed too stagy or cloyingly obvious: the candidate's perky, pretty 20-year-old daughter Julie becoming engaged to the 20-year-old grandson of Dwight Eisenhower on the very eve of the presidential primary race. They would then campaign hand-in-hand toward November victory and a White House wedding...
...play a more aggressive role, a few of the seven commissioners have begun voicing their dissenting views. Chief maverick is Nicholas Johnson, 34, a former law professor at the University of California, who argues: "We haven't got any plan, we have no goal, we have no idea of where American communications will be in 20 years." One commissioner, Robert Bartley, openly argues for the FCC's abolition and the division of its functions among three new agencies. "Let's burn down the old house with all its junk," says Bartley. "Let's start over again...
Would that be fair? The TV networks might not think so, especially if Bartley's idea is to create a new agency that would really get down to the job of regulating them...
Philip Morris discovered women smokers now account for 42% of a market that last year consumed 527.8 billion cigarettes. And the "swinging woman of the '60s," to whom the company is pitching its Slims, apparently likes the idea of a cigarette of her own. Test-marketed in the San Francisco Bay area, the new brand rapidly gathered 1½% of all sales; additional cartons had to be shipped in by air. Since 1% is considered a good share of the market for any brand, Philip Morris decided to skip the two more months of planned testing and go with...
...reader, the most antiquated piece of equipment in a mixed-media production, gets only the book. Barth says he originally planned to insert audio tapes in a number of hollowed-out pages, but dropped the idea as too gimmicky. There was no mention of providing each reader with a visible but silent author. Thanks mainly to Barth's enormous vitality and virtuosity, however, most of the pieces do quite well in print. Basically, Barth is firmly fixed in the Gutenberg galaxy...