Word: idea
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
Despite a small but growing body of medical evidence to the contrary, the idea persists that heart disease is one of the prices paid for occupational success. The greater the ambition and stress that is part of continued job promotion, so the "Executive Heart" myth goes, the greater the incidence of heart trouble. Last week, at a joint meeting in Boston of the American College of Physicians and London's Royal College of Physicians, Dr.Lawrence E. Hinkle Jr. of Cornell University Medical College reported the results of a five-year study that makes the opposite point:the more successful...
...Makes the Going Great, Eastern Airlines is No. 1 to the Sun, TWA is Up, Up and Away, and each of the three has a superlative advertising campaign going. So does Ford, which has a Better Idea and a light bulb to prove it. Or Excedrin, whose headaches (one of the latest is Exced rin No. 1040-just in time for the income tax deadline), have become family catch phrases...
...that, like their blue-chip clients, the big agencies have been able to take advantage of economies of size. "Bigness is really an asset," says Young & Rubicam President Stephen O. Frankfurt. All are using computers, which not only tot up possible profits but also give a broad idea of agency problems. With the help of the expensive computers, and with payrolls representing 70% of total expense, the agencies have been able to cut back on clerical help and thus reduce such other overhead as floor space. As a result, they have been free to pay more money to the creative...
...forefront of the meat-packing industry for decades. In 1929 it was first to break the traditional anonymity of most producers by banding its wieners like cigars with a yellow paper ring. Then it developed an automatic banding machine, automatic linkers and strippers, and in 1950 hit on the idea for vacuum packaging in plastic, which quadrupled the shell life of what were once highly perishable products...
...householder, who in the course of preceding acts has involuntarily sloughed all life's amenities, from family to furniture, and who, alone at last, must consider himself. Shuman, portraying The Smurtz, is a character from a play by Leland Moss, based, as they say in the movies, on an idea by Boris Vian. While Hamlin agonizes, Shuman methodically constructs an altar to the America of puerile plastics and persuasive packaging, raising a miniature tower of cereal boxes and cleanser cans. The Smurtz Vian wrote was a sort of ambulatory picture of Dorian Grey, a silent and spongy presence who absorbed...