Word: idea
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Dates: during 1960-1969
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...have been especially anxious to rebuild accounts shrunken during 1966 in anticipation of a tax increase and out of economy jitters. "The consumer and his family have been expecting the worst," says Chase Manhattan Bank Vice President John Deaver. "It takes them a while to get used to the idea that things are getting better...
Grand Scale. When Kaiser needed more cement for his prewar construction projects, he founded a cement company and one to supply sand and gravel. As an industrialist he followed this idea on a grander scale. Because steel shipments were slow, he organized Kaiser Steel at Fontana, Calif., with a $123 million Reconstruction Finance Corp. loan that brought considerable criticism from Congress and Wall Street alike. He dabbled in airplanes, and with Howard Hughes conceived the idea of a ten-engine cargo plane that never got off the drafting board. Later he founded Kaiser Aluminum...
...book and the free cups of carefully brewed coffee available at the meeting, no one was certain that harmony would prevail. "Fifty percent of our delegates are pessimistic," said Brazilian Representative Georges Maciel, "and the rest feel no optimism." The reason was that no nation had a very clear idea of how to eliminate the present surplus or stop the flood of newly harvested coffee beans that continues to roll...
...idea of Lion & Unicorn was conceived by Lieut. Colonel V.A.J. (Villiers Archer John) Heald, 49, a onetime Scots Guardsman and wartime aide-de-camp to Dwight Eisenhower. Heald last year accompanied the Duke of Edinburgh on a U.S. tour to tout British goods. He heard complaints everywhere that Americans could never find suitable British products in their stores. Heald returned to London to round up partners and money, formed Lion & Unicorn as "an effective way to bring people together by trade...
...national attention in 1939 by inducing a "fatherless" mammalian birth (a lab-fertilized rabbit egg); then in the 1950s, with Harvard Gynecologist John Rock, successfully tested an ovulation depressant called progestin, which came on the market in 1960 as Enovid. At his death, Pincus was testing yet another idea: a "morning after" pill, which keeps fertilized eggs from settling in the womb...