Word: idea
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Dates: during 1960-1969
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Since 1 proposed this program in an article in the Harvard Educational Review, and since you saw fit to give it the wide circulation provided by TIME, we should both feel satisfied to have come up a few years ago with an idea that is now apparently making quite an impact through the words of President Brewster...
...delineate, for a p.r. man may be anyone from a $100,000-a-year vice president to an operative with a mimeograph machine and a credit card. But certain trends stand out. The virtuoso has given way to committees, with a memo-writing style involving such terms as "idea transference," "posture of receptivity," and the "multiple-channel approach." Specialization is on the rise: there are firms for proxy fights, firms for staying out of trouble on civil rights, firms to get the New Rich into society, firms oriented toward culture or sports...
...face grinning nervously up at him. His voice may be recorded on a tape and played back to him. Sirens may blow and a wind blast up from a screen beneath the telephone; a ghostly echo of his words may resound in the booth, or a screen descend (the idea is to make shadow pictures on it with one's free hand). Finally, a Polaroid Land camera has been hooked into the circuit; when the occupant emerges from the booth, bemused, he may be presented by the gallery attendant with a memento of the occasion: a picture of himself...
Such muscular diversification is all the more impressive since Caterpillar traces its origins to a single product. The original steam-driven Cat was developed in 1904 by a Californian named Benjamin Holt, who got the novel idea of mounting a tractor on its own treadmill tracks. So successful was Holt's "crawler" concept that it inspired the British invention of the armored tank during World...
...point, representatives from the Herald-Traveler Corp. and the Globe Publishing Co. actually met, but the discussions never got very far. The general idea was that each company should eliminate one of it's sets of editions. Neither company, however, was willing to give up its morning paper...