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Word: idea (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...About the story on the anti-ballistic missile [May 26]: No one denies that an ABM system would stop only a fraction of incoming warheads-no defense of any kind in any war has ever been 100% effective. The idea is to sow enough doubt, uncertainty and expense into the plans of the enemy to deter him from striking. The daring technical innovations of high X-ray yield and terminal interception pioneered by the Soviets point the way to a viable ABM defense. Let's build one. NORMAN G. LOOPER Lieutenant, U.S.N. St. Paul...

Author: /time Magazine | Title: Letters: Jun. 23, 1967 | 6/23/1967 | See Source »

...keep prisoners happy-or even to keep them in-but to rehabilitate them. Everyone who can works at Missouri, and training and educational programs are being given top priority. Despite the reduced population, more inmates (710) are enrolled in rehabilitation programs now than ever before. The idea, of course, is to teach prisoners useful occupations, in the hope that most will never again see the inside of "Jeff City...

Author: /time Magazine | Title: Missouri: Out of Purgatory | 6/23/1967 | See Source »

...customers, partly because the contraceptives cost less than 2? for a packet of three. Of course, there have been some problems. Though family planners had assumed that the contraceptive's shape would suggest the method of use, and enclosed instructions in each package just to be safe, the idea has sometimes been hard to get across. Government demonstrators stretched sheaths over bamboo sticks, but peasants wondered later why the magic did not work when they, too, faithfully stretched them over bamboo. Even so, the test appears successful enough for India's new Health Minister, Dr. Sripati Chandrasekhar...

Author: /time Magazine | Title: India: Enterprise in Birth Control | 6/23/1967 | See Source »

...Better Idea. If the thought of another Ferrari runaway was too much for Le Mans officials, the thought of another Ford runaway was too much for Ferrari. Still smarting over last year's debacle, the "Monster of Maranello" entered three cars in last week's 35th 24 Hours: brand-new, 330 P4 prototypes, little hand-tooled bombs that weighed only 1,875 Ibs., were powered by 4-liter,450-h.p. engines, and could nudge 200 m.p.h. on Le Mans' Mulsanne Straight. Unfortunately for Enzo, Ford had a better idea: a new prototype of its own, called...

Author: /time Magazine | Title: Auto Racing: A Second for Ford | 6/23/1967 | See Source »

...thumb-time hitchhiker and full-time vagabond. Known only as Alan, he sleeps on strange streets and familiar beds, wandering from woman to woman, ending all his relationships with an easygoing "Ciao, baby." Except for that, he has little to say, and less to laugh about. His idea of humor is to retell the ancient jape of the man who asked his mistress, "Do you smoke after?", and received the answer, "I don't know. I'll look next time." Alan, whose ordinariness is well portrayed by Off-Broadway Veteran John Tracy, meanders from Manhattan's Lincoln...

Author: /time Magazine | Title: Cinema: Celebrations of the Ordinary | 6/16/1967 | See Source »

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