Word: idea
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Dates: during 1960-1969
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While Hokanson would not give any idea of the identity of these students, the student body is forming its own opinions. Richard E. Teller, a second-year student, said of Hokanson. "I thing he talked to two military guys and each one said he had 50 friends to agree with him." John Gilster, a first-year student in the liberal Section J, said that Hokanson should realize "if you're at the Harvard Business School and can't read, you get what you deserve...
...education work before women accepted them, because at that time there was nothing of that sort on the market.... It's taken a lot of educational time to have women find out that it really is a much-needed product.... The woman seems to accept the idea of masking much quicker than the towelette which both cleanses and deodorizes.... Women who are on the towelette recognize that they want the complete cleansing, therefore won't settle just for the spray. They might settle for the spray in addition...
...essentially they are saying "If I have a vaginal odor problem, it's O. K. for you to have a vaginal odor problem, acknowledge it, and do something about it ... " The nearest comparison I could make is the Clairol advertising. Up until that time (Clairol started advertising) the idea of dying your hair was associated with whores and, you know, not-so-nice people. And nice people were afraid to dye their hair and didn't want to be identified with it. They put a woman with a child in the advertisement to indicate that perfectly decent people...
...Have you any idea how that's done...
...yesterday, two hundred people crowded into the tent for an hour of group communion. Everyone breathed, moved, and spoke together in attempts to overcome their egos and to have an honest experience. The idea, said the leaders, was "not to disrupt but go with the flow...