Word: idea
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Dates: during 1960-1969
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...success of the strike ultimately will depend on how many BGMA workers decide not to work. The Union has no strike funds and some members are reportedly disturbed at the idea of using Commencement as leverage...
...Stewart Greene, 39, ran some notable successes up the flagpole. They were responsible for the whimsical ads ("No matter what shape your stomach's in . . .") that boosted Alka-Seltzer sales by $13.3 million. When Braniff International President Harding Lawrence came to Tinker in 1965, Wells thought up the idea of painting Braniff's jets in pastel hues-and persuaded Lawrence to go along. Rich and Greene also had a hand in Braniff's "airstrip," which features stewardesses in quick-change Pucci-designed uniforms. Lawrence was delighted with the trio's part in his once stodgy airline...
Throughout the negotiations, the venture had been discussed as a joint Spanish-American undertaking, with 45% going to the U.S. partner. But last March, when Madrid decided to strengthen its bid for a link with the Common Market, it seemed a good idea for Spain to show itself as Europe-oriented by offering Common Market companies a piece of the Sahara bonanza. That piece, of course, was to come out of the American share. I.M.C. was first to guess what was going on. Boldly, it lowered its demand for 45% participation...
Lowell's friend, Poet Elizabeth Bishop, says that confessional poetry "is really something new in the world. There have been diaries that were frank-and generally intended to be read after the poet's death. Now the idea is that we live in a horrible and terrifying world, and the worst moments of horrible and terrifying lives are an allegory of the world." Speaking of some of Lowell's confessional imitators, she adds: "The tendency is to overdo the morbidity. You just wish they'd keep some of these things to themselves...
...They spent most of the next three years in Europe, where Lowell plunged into a temporary gambling fling at Monte Carlo. After his mother's death in 1954, he took his wife to Boston and, with his inheritance, bought a big, comfortable town house in Back Bay. "The idea," says a friend, "was to recapture some roots. It was their first attempt to be the Boston Lowells...