Word: idea
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Dates: during 1960-1969
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...achievements of 15 young students from the Dairen Mercantile Academy in Manchuria who decided to do just that. They had to see Mao, but the distance from Dairen to Peking is 600 miles. "They recalled scenes of the Red army on the Long March and hit upon an idea: Let's travel to Peking by foot." On Aug. 25, they set out, "holding high the Red-covered quotations of Chairman Mao, and with revolutionary vigor vowed: 'To make revolution, we must take the most arduous road!' " During the first ten days, the rain poured down and their...
...togs may become great waste and money savers, particularly as once-only dresses for a graduation or wedding-thus casually dismissing an older generation's tradition of laying away wedding dresses as semisacred household lares. This may be the outer limit (there are still girls who like the idea of walking to the altar in grandma's wedding dress), but the principle of use rather than possession is evident all over, particularly in the fact that people rent everything from skis to dance floors, at great savings of space and trouble...
...lads who played for Brazil, however, had a pretty fair idea of how to hold a racket. And they may have worked a pretty good ploy on the U.S. too. As a tune-up for the Davis Cup competition, the Brazilian and U.S. teams played in last month's South American championships at Buenos Aires. The tournament was won by Texas' Cliff Richey, 19, the U.S.'s No. 3-ranked player-behind Dennis ("the Menace") Ralston and Arthur Ashe; in the process, Richey beat both of Brazil's Davis Cuppers, Thomaz Koch, 21, and Edison Mandarine...
Farm Bureau Federation formed to pool farmers' purchasing power and made it one of the U.S.'s biggest farm coops, in 1926 founded a mutual auto-insurance firm that became Nationwide Insurance Companies (3,000,000 policyholders, $760 million assets), then after World War II took the idea of little people helping little people to CARE, ot which he was the first president; of pneumonia; in Columbus...
...sinks slowly into nothinkness. One day, riding home on the monorail, he meets a girl (Julie Christie) who looks like his wife but has something more exciting on her mind. "Have you ever read the books you burn?" she asks him slyly. He hasn't, but the idea really grabs him. Overnight, the firebug is transformed into a bookworm. Horrified, the hero's wife betrays him to the thought police; but before they can close in, he runs off to join a literary maquis composed of men and women who spend their lives strolling through a birch forest...