Word: idea
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Dates: during 1960-1969
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...newsmagazine idea is snowballing in Europe," says Jean-Jacques Servan-Schreiber, general director of the French magazine L'Express. Converted from a leftist political weekly to a newsmagazine only 18 months ago, L'Express has more than doubled its circulation to 280,000. Last spring Belgium produced its first newsmagazine. Special; last October Holland's biggest weekly, Elseviers, changed to a newsmagazine format. Italy's L'Espresso plans to make the change this year, and Italy's Vita, a newsmagazine with a disproportionate emphasis on political exposes and movie queens, is celebrating its seventh...
...business of the church is solely with individual piety or face up to the problem of man in society. "People don't see that making human life human is part of salvation," says Methodist Minister Tex Sample of the Massachusetts Council of Churches. "They've got the idea that salvation is a kind of good feeling between your liver and your gall bladder." Long Beach Pastor Paul Woudenberg hoots that the typical renewal preacher "heads into a social program as an excuse for not doing his real job, which is preaching and taking care of his congregation...
This summer, Manhattan's Lincoln Center will stage a revival of Annie Get Your Gun with Ethel Merman, the original (1946) Annie. The idea so delights Berlin that he has written two new songs for it and added new lyrics to the anthem of the trade, There's No Business Like Show Business...
...CONTINUOUS CASTING. The idea is so obvious that Bessemer filed a patent on it 101 years ago, but complex production bugs stymied its use until recently. The ordinary method of casting is to pour the metal into ingot molds to harden, strip away the mold, reheat the ingot and roll it into semifinished shapes. Continuous casting eliminates these cumbersome steps. A ladle atop a tower pours white-hot steel into a 2-to-4-ft-deep oscillatfhg copper-lined mold. As the mold bottom is withdrawn, an unbroken billet of barely crusted steel creeps down through cooling water sprays...
With a contract from the British-owned Wimpy chain, he opened his first four hamburger havens in Paris in 1961 and proceeded to lose money for two years. But gradually the idea of "a complete meal on a round bun" caught on. Now Borel serves 60,000 meals a day in Paris, and sales will run to $15 million or $16 million this year. Next week Borel will open his first Wimpy outside Paris in Lille, and then he moves on to the gastronomic bastion of Lyon. By the end of the year there will also be Wimpys in Nice...