Word: idea
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Dates: during 1960-1969
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...failure was hardly the fault of BOAC's U.S. marketing manager Eric Engledew, 49, a happily married father of two who conceived the idea. His strategy was simple. By tapping the lucrative American singles market, capitalizing on the now well-established computer dating craze in the U.S., and wrapping it all up into a package tour of a foreign country where the girls all speak English, BOAC could earn a bigger slice of the transatlantic air trade it has to share with American carriers...
...idea of easy euphoria has been underscored as the variety and use of legitimate pills have proliferated. One-quarter to one-third of all the medical prescriptions now written in the U.S. is tor a mood-altering pep pill or tranquilizer; newspaper, magazine and television ads hammer away at the theme that relief is just a swallow away for any condition, from nervous tension to drowsiness. As Sociologists William Simon and John H. Gagnon write: "Modern medicine has made drugs highly legitimate, something to be taken casually and not only during moments of acute and certified stress. Our children...
...World and Welcome to It might have been the only original comedy on TV this fall. The idea was to base the series on James Thurber's cartoons, using them to illustrate some of his fables and weave the make-believe into the life of a cartoonist played by William Windom. But as the barbs were dulled, what was left took on a distinct resemblance to Father Knows Best...
...bank in the state to offer a major credit card. So far, 150 students have signed on the line, and the bankers expect that more than 4,000 will be using cards to pay for tuition or room and board at Ohio State before the year is out. The idea is likely to spread. It has already taken hold in California, where students at Stanford, San Jose State and throughout the University of California extension system have charged their education on the BankAmericard...
...idea is popular with parents, who find that inflation has made extra cash scarce. Charging on the card often amounts to an interest-free loan for several months. Reason: banks take time in processing the bills, and payment is not due until 25 days after the billing date. Even then, payments can be spaced out, though interest charges amount to as much as 18% a year. Such steep charges can make the cards quite profitable for banks...