Word: idea
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Dates: during 1970-1979
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...address of the U.S. embassy, which has been in the hands of fanatical followers of the Ayatullah Ruhollah Khomeini ever since Nov. 4. No one knows for sure where the idea of sending Christmas messages to the hostages originated, but it caught on with amazing speed. On one day, postal officials sent about 44,000 pieces of mail to Iran. The next day, the total more than doubled. The messages were simple and from the heart. Scrawled an eight-year-old boy in Portland, Ore.: "We hope you are releesed soon." In Tehran the militants guarding the U.S. embassy accepted...
...cost of electricity disappears round the bend, as heating oil levitates to 90¢ per gal. from about 55¢ a year ago, grubbing for firewood in a muddy forest does not seem such a bad idea. A few years ago, a good many Americans could not have said for sure what was being burned to keep them warm. Heat bills were often less than phone bills. Now, they not only know what heats their homes, but millions, particularly those who must use oil, are painfully aware that their bills will nearly double this winter over last year. Solar heating of water...
...minimum, there is always an other watt or two that can be saved. That is the theory behind electricity monitors, which use microchip technology and digital display to calculate the dollars-and-cents value of the electricity being used in a house at any given moment. The idea is that once a homeowner sees what he is actually spending for electricity, he will become far more conscientious about turning off lights and, in the case of electric heat, lowering the thermostat. According to tests by the University of Colorado, monitors can bring down electricity consumption in the home by some...
...Register's circulation has declined some in recent years, mostly because fewer families find they can afford it along with their local evening paper. It is also being pinched hard by inflation and high energy costs. "The newspaper was built on the idea of cheap gas, cheap newsprint and cheap reporters," says Gartner. "It's a new game now." Fortunately, though, the paper can count on some old and deep loyalties. Explains Reporter David Yepsen: "The Register is part of the Iowa experience, like tall corn and snow days home from school...
...superstar poster business and called Marketcom/Crosswinds Corp., a Fenton, Mo., firm specializing in posters of big-name athletes. "One thing led to another, and we decided he could be a sex symbol," says Ron Michel, the company's communications director. Greene says he went along because "the idea made me laugh...