Word: idea
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Dates: during 1970-1979
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...second day of the S.C.O.R.E. (student competitions on relevant engineering), an "energy-efficient vehicle competition." Thirty-four cars from 28 different colleges and universities in the U.S. and Canada are on hand. If they do not have a better idea, who does...
...figures of U.S. industry as compared with those of other industrial nations. The U.S., he says, is discouraging trade and capital formation, while other countries are doing the opposite. That is an idea whose time has come, at least among the experts: even many liberal economists now believe that Government regulation should be eased and tax policies changed in order to stimulate investment...
Connally denies that his strong pro-business stance makes him a mere wagon master for corporate America. Says he: "Corporations can be monitored. They can be audited. But right now they're so scared of Government they don't dare stick their heads out. The idea that I would be a toady for Big Business, that I would let myself be exploited, that I would use Government to help corporations, is another of those myths. Hell, if I wanted to help myself, I'd denounce Big Business...
Becker, founder and head of his own little company in Metairie, La., Behavioral Engineering Center, may be a little premature in his Orwellian zeal. But the idea of subliminal communication has long intrigued behavioral scientists. In the mid-1950s a marketing researcher named James Vicary broke ground of sorts by inserting rapidly flashing words between the frames of a film to stimulate refreshment sales ("Hungry? Eat popcorn") in a Fort Lee, N.J., moviehouse. Pictures of a skull and the word blood were also added to two horror movies. But this practice soon fell out of favor after it was exposed...
...very idea of decadence, with all its fleshly titillations and metaphysical phosphorescence, excites that kind of Spenglerian anxiety. A lot of Americans seem inclined to think of themselves as a decadent people: such self-accusation may be the reverse side of the old American self-congratulation. Americans contemplate some of the more disgusting uses to which freedom of expression has been put; they confront a physical violence and spiritual heedlessness that makes them wonder if the entire society is on a steep and terminal incline downward. They see around them what they call decadence. But is the U.S. decadent? Does...