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Word: idea (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
Sort By: most recent first (reverse)


Usage:

...draw some attention to the subject of depreciation, Bill Miller has been promoting a slogan that sounds like a Super Bowl play: 1-5-10. His idea is to allow a full write-off in just one year for all equipment, such as pollution-control gear, that the Government requires companies to install, a five-year depreciation for other new equipment and a ten-year writeoff for new plants and commercial buildings. In a speech to the Advertising Council several weeks ago, Miller even pulled out two miniature footballs, emblazoned 1-5-10, and told his audience...

Author: /time Magazine | Title: Business: Pressing a Capital Idea | 6/4/1979 | See Source »

Business appears to be presenting a united front because the 5-10 idea would benefit both big and small companies, and it appears to be easier to sell to Congress than a further cut in corporate tax rates. Says Albert Sommers, chief economist of the Conference Board, a business-backed research group: "Speedier depreciation is the simplest, fairest and most legislatable general measure of assistance to capital formation...

Author: /time Magazine | Title: Business: Pressing a Capital Idea | 6/4/1979 | See Source »

Strange as it seems, a raw potato has fallen from a window high in a nearby apartment building and has nearly done Baker in. Splendid! A column idea from the gods...

Author: /time Magazine | Title: The Good Humor Man | 6/4/1979 | See Source »

...really be that good sex depends on some degree of hostility? Even the master's most fervent disciples were not quite able to accept that unpalatable idea; nor would a good many psychiatrists and psychologists-let alone ordinary people with healthy and gentle sex lives-today. But lately some researchers have been edging in Freud's direction. Indeed, the purported links between sex and aggression -from love bites to rape-are increasing fare in the social sciences. Psychologist and Sex Researcher C.A. Tripp argues that for both men and women some conflict is important to sex; without...

Author: /time Magazine | Title: Behavior: Bedroom Battle | 6/4/1979 | See Source »

...idea is simple: dump the puck to the opposition's star defenseman in his own end and make him handle it until he wears himself out. The approach worked against Orr, and with two Rangers dogging his every move, it worked against Robinson. He made two mistakes that allowed goals and-rightfully, he said later-was booed by the Canadiens' fans...

Author: /time Magazine | Title: Sport: A Dynasty Spoils a Miracle | 6/4/1979 | See Source »

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