Word: idea
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Dates: during 1990-1999
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...nation to pay a hefty premium for something available at home for next to nothing has to be one of the greatest feats in the history of American advertising. That's not to say there aren't places in the U.S. where avoiding tap water is probably a good idea, but on the whole American tap water is clean, well-regulated and safe...
...Mate said one idea for increasing security around Langdell is to permanently station a security guard outside the library...
...always wanted to write this book," said Coyne, who added that his idea got turned down by book publishers a few times before it was finally approved at Viking Penguin in 1995, once his two other books had been published...
...Easter Bilby has caught on. The beady-eyed 5-lb. marsupial is on the endangered-species list thanks to rabbits, but its candy version has prospered, scoring 10% of all the country's Easter-chocolate sales. Somehow the Playboy Bilby doesn't seem as cute an idea...
Luckily, the Wachowski brothers, Larry and Andy, have finally figured it all out: the machines really have taken over the world. Yeah, sure, you had that idea a couple of sleepless nights ago and immediately dismissed it as farfetched. But that's why your life remains Dilbert-like and why the giddily self-confident Wachowskis are (potentially) the dauphins of the new Hollywood...