Word: idea
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Dates: during 1990-1999
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...Chinese get the Net, O.K.?" says Sean Maloney, who ran Intel's Asia-Pacific operations for three years. "China is going to be unrecognizable in five years. And a large part of that change is going to come through the Internet and onto computer screens." Maloney lets the idea sit for a beat as he ponders the idea of 1.2 billion computer-hungry Chinese. "Unrecognizable," he marvels...
That's a balance the most nimble Chinese gymnast would find tough to maintain. The Net, after all, is designed to be open. And if the idea of the Web is to make Chinese firms more competitive, that means letting them have access to everything from DuPont's chemicals website to the U.S. Patent Office's listing of new inventions. For that reason, some Chinese think the government will drop all its talk about an intranet and throw open the doors. Says a 24-year-old engineer at Unicom-Sparkice: "Walk into any Chinese company with Net access and look...
...still have to sell the film. Godzilla went with size, plastering hints about its star's dimensions on 8,000 outdoor displays. Others try niche marketing. In ads on Ally McBeal, Armageddon peddles itself as a love story, with kissy spots featuring Ben Affleck and Liv Tyler. The idea is to attract Hollywood's hot new demographic, young females--the segment PaineWebber analyst Christopher Dixon calls "the new bobby-soxers...
World War I, with its machines that dealt death rather than hope, further darkened the view of things to come. In 1927 the famous German moviemaker Fritz Lang released Metropolis, the idea for which came to him when he first saw, from shipboard, the glaring lights and tall buildings of Manhattan. (The film became a favorite of Hitler's.) Set in the year 2000, Metropolis shows plutocrats living in idle pleasure while workers slave away underground until a spectacular rebellion sets them free. This was reminiscent of H.G. Wells' 1895 dystopian fantasy, The Time Machine, in which a subhuman race...
...crystal and cavorted with bimbos on the set of Apocalypse Now while his crew suffered from hookworm and rabies. How about Martin Scorsese, who was so wired at Cannes in 1978 that he sent a plane to Paris just to score cocaine? Or Top Gun producer Don Simpson, whose idea of a fun date was dressing up as an animal trainer while prostitutes humiliated themselves in S&M games...