Word: idea
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...ever get road rage? I do find it amusing when somebody cuts me off, makes an aggressive move on me in a car. I'm like, 'do you have any idea what I do for a living? Why?' But I find myself being a little impatient if I'm not driving past other people. I don't need to break the speed limit. But if I'm not passing other vehicles on the interstate, I get a little irritated...
...Parliament. Papi Silvio would take care of that." Last year, Berlusconi formalized the politics-showgirls link, appointing Mara Carfagna, 32, a former velina and topless model, as his Minister for Equal Opportunities. This summer his party nominated four young starlets as candidates for the European parliamentary elections. "The idea was to make the party younger," says Elisa Alloro, a 33-year-old television presenter who was initially proposed as a candidate, and is the author of We, Silvio's Girls. "It was the first time in Italy that people were interested in the European elections - just because we were veline...
Imagine: women who are not young and not beautiful, daring to show their faces on Italian TV. In Silvio Berlusconi's Italy, that really is a new idea...
...nursery in Geumpang, where farmers can learn grafting techniques and buy fruit-tree saplings at bargain prices. But both activities are designed to improve the livelihoods of local people, who are key allies in any REDD scheme. "These communities have to benefit," says Linkie. "That's the whole idea. They're getting an incentive not to cut [the forest] down." (See the top 10 green stories...
...Agencies aren't necessarily trying to reinvent the wheel. Rather, they see themselves as leveraging their experience at building brands. "That's what our core strength is," says Munn, who spent most of his career working for consumer-products giant Unilever. "We're an idea-generating powerhouse." Munn says agencies can find success developing and promoting "high-concept, low-tech" products "where the role of the brand is a very, very important part of the overall offer." Agencies typically enlist partners to handle manufacturing, distribution and, sometimes, financing. To launch the Ila Dusk, for example, Zag teamed with Locca Tech...