Word: idea
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...With cellular growth slowing and landline business shrinking Verizon (VZ) has come up with a novel idea - $5 a month landline service. According to The Wall Street Journal, "Verizon believes the plan could help slow the rate of landline customers cutting the cord, so to speak. The company lost 3.7 million access lines, or 9.3% of its base, in 2008." The phone will take incoming calls and limited calls out. People will have to pay for additional telephoning at a modest price. Of course, smart people may use their cell to call out and take calls on their landline...
...Intervale, 30% of whom will be coming from homeless shelters. "It can mean beauty too," she says, pointing to a garden installation created by a Bronx artist using, of course, recycled materials. Intervale also has a roof garden - atypical in the Bronx - that's visible from the street. "The idea is to bring green into people's lives." (See TIME's photoessay "Fragile Planet...
According to The New York Times, PepsiCo is attempting to extend this idea to the environment. The company recently hired experts to calculate the cost—measured in pounds of carbon dioxide—of one of its products, Tropicana orange juice, which it plans to print on packaging in the future. This innovative move both makes it easier for consumers to be savvy about the environment and holds companies to a higher standard during the manufacturing process. Other leading brands should follow PepsiCo’s lead in publishing carbon-footprint numbers, with the aid and the imperative...
...advantages of listing carbon footprints, however, will only apply if the idea is applied on a large scale. PepsiCo should be applauded for its first efforts, but, in order to give meaning to the numbers, other companies must follow its lead. For example, PepsiCo’s investigations revealed that one half-gallon carton of orange juice costs the equivalent of 3.75 pounds of carbon dioxide. To most people who don’t spend their lives in laboratories, this number signifies absolutely nothing—yes, it is the result of growing oranges, running a factory, and transporting...
That's the idea behind the Administration's climate czar, Carol Browner; its yet-to-be-named health-care czar (formerly Tom Daschle, before he crashed and burned); the contemplated urban-affairs czar; rumored soon-to-be-named drug czar Gil Kerlikowske; and other wonder-working bureaucratic potentates...