Word: idea
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...squabble triggered a marketing epiphany. Figuring that pub-goers would be grateful for a record book that settled debates and bar bets, Beaver created one. In 1954 he tapped a pair of brothers for the task: Norris and Ross McWhirter, who ran a London fact-finding agency. The idea was to distribute the book free of charge to bars in a ploy to generate publicity. The first edition, first titled the Guinness Book of World Records, debuted in 1955. It was a hit. Some 50,000 copies were reprinted and sold; demand proved so high that the book went through...
...McAfee, former religious liaison for the Clinton White House, may have the most original idea for you: the church at Fort Myer, the Army base just across the Potomac in Arlington, Va. "I grew up an Army brat," she says, "and I think the Obamas could solve a lot of potential problems by going to a military chapel. They wouldn't have to worry about security because it's already on an Army base. It would fit in with Michelle Obama's commitment to military families. The congregation is racially diverse, because it's drawn from members of the military...
...they built the casinos, the gamblers would come. That was the idea, anyway. Since a 40-year gambling monopoly ended in 2002 and the Sands Macau, the first foreign-operated casino in Macau, opened its doors two years later, that has certainly been the case. Over the past four years, the casino giants of the tiny Chinese territory, including Sheldon Adelson, Steve Wynn and Stanley Ho, have enjoyed sky-high growth rates and billions of dollars in revenue...
...idea for an Adams brewery was born late last year when poetry tutor Zachary C. Sifuentes ’97 proposed it to the House Committee. Before approving it, the House Masters needed proof that the endeavor had been fully thought through. “We wanted a brewmaster and we wanted a plan that didn’t involve making it in the bathtub. We have a bias toward medically safe procedures in the house,” Palfrey, a specialist in pediatrics, said...
...will be attending not just as President of France but also as the current holder of the E.U.'s rotating presidency, a "vague mandate" for Washington that reflected "the divergent opinions on the way things should be handled." Luxembourg Prime Minister Jean-Claude Juncker, presumably piqued at the idea of his nation's tradition of bank secrecy being threatened by international finance regulation, pointedly noted that "those demanding far-reaching coordination of economic policies apply such rules themselves" - a jab at Sarkozy's own French budgets violating E.U. rules that limit deficits to 3% of GNP. (See pictures of France...