Word: idea
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...been hobbled by decisions made years, even decades ago that have hampered its ability to compete globally. For instance, Cadbury doesn't control its own chocolate brand in the U.S., having sold those rights to Hershey in 1988 under a 25-year agreement that only Hershey can terminate. The idea at the time was that Hershey had the distribution power Cadbury was lacking to compete with Mars and Nestlé. But losing control of your own brand's destiny in a major market doesn't look smart today...
...What you won't see is huge numbers of R8s on the road. Ever. Rhys thinks Audi will keep global production at 4,500 for the time being, though it could eventually push it to 6,000. Even so, that's still not many cars. Which is the idea. De Nysschen insists Audi will ensure that demand for the R8 always outstrips supply--to keep its aura of exclusiveness intact. "In that market segment," he says, "the difference between too many and too few cars...
...later as parents, march to the beat of the school year. It shapes our mealtimes and travels and the very surge and sag of our gross domestic product. In the vast span of human civilization, universal public education is a novelty; and yet, in the fortunate lands where the idea is a reality, it fills such a large cultural space that we can scarcely take...
...work brings "more excitement to the idea of using reprogramming as a way to treat diabetes," said researcher Mark Kay of Stanford University, who is studying the approach with liver cells...
...Sticking to the old formula seemed like a good idea. But with the press focused on Obama, McCain got attention only when he slipped up during one of his patented freewheeling encounters with reporters. And so in July, the campaign decided to clamp down on the candidate. Open-ended question time was reduced to almost nothing, and the famously unscripted McCain began heeding his talking points, even as his aides maintained he missed the old informality...