Word: idea
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...some level, the very idea of a McDonald's chef sounds preposterous. Burgers, fries, the McRib - is this really the work of a chef? The food at McDonald's tastes partly of nostalgia and partly of marketing; the rest is surely salt...
...Wrap, a product that will be a good experiment in whether the eating habits of McDonald's customers can be nudged in new directions. Coudreaut's immediate boss, vice president of menu management Wade Thoma, had to push hard inside the Oak Brook headquarters to sell the idea that the Mac Wrap is, in Coudreaut's words, "how people are eating today - on the go, in smaller portion sizes." Smaller doesn't necessarily mean healthier, though. McDonald's is acutely aware of the criticisms about the food it has sold for the past half-century...
...Maple sold his boss, William Bratton, on the idea of data-driven policing, and when Bratton was promoted to police commissioner under New York City Mayor Rudolph Giuliani in 1994, his ideas went citywide. They evolved into CompStat, a real-time database of crime statistics and other intelligence useful for pinpointing trouble spots and targeting resources. CompStat put precinct captains and district commanders in the hot seat, and results followed. Crime plummeted. The city of fear became one of the safest major cities in America, and Commissioner Bratton landed on the cover of TIME...
Even for those who hate the idea of racial preferences, such stipulations can be a useful barometer for finding a person with shared values. Says Bostonian Karen Schoneman: "I tend to have a negative reaction toward a man who indicates race preferences, whether it excludes me as a white woman or not." When she sees evidence online of what she regards as narrow-mindedness, she skips right to the next profile. One click closer, maybe, to postracial eHarmony...
Kirkland House Committee members have long supported the idea of ending housing at DeWolfe, as it is often difficult for Dewolfe residents to feel part of the House community...