Word: idealab
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...lines between sectors are blurring fast. As its name suggests, eSolar is essentially a software play; its added value is advanced code that positions vast arrays of mirrors to the millimeter to maximize their exposure to sunlight. The company was spawned by IdeaLab, a Pasadena incubator that developed NetZero, Picasa, pay-per-click ads and online car-selling. "We only do ideas that challenge the status quo, and California is the only place we'd do it," says CEO Bill Gross. (See pictures of San Francisco...
...people know the difference between a great idea and a great business model as intimately as Gross. As the founder of Idealab, the technology incubator, Gross has become a multimillionaire by funding such Internet start-ups as CitySearch, now owned by Ticketmaster, and Overture Services, the Web marketing firm that Yahoo! bought in 2003 for $1.6 billion. Idealab productions that, painfully, seemed great at the time--Petsmart.com and eToys.com- failed in two of the most dramatic flameouts in the dot-bomb collapse...
That profit stream has been located and claimed by Bill Gross, founder and CEO of Internet "incubator" Idealab. Gross created GoTo, the leading pay-for-placement search engine, in 1998, and now it's hotter than ever. Listings on GoTo are ranked by cold, hard cash: where a site appears on the results list is determined by how much money it pays GoTo...
...Escape routes" are what Ogilvy & Mather CEO Jerry McGee calls the conference rooms and "war rooms" created for the ad agency's new Los Angeles offices. To allow private conversations, idealab! has installed three "phone booths," 4-ft. by 5-ft. rooms, each with a stool, a countertop, a phone mounted on the wall and a glass-paneled wood-frame door. The booths will also be a feature of the company's offices in New York City, Palo Alto, Calif., Boston and London, all scheduled to open in November...
...need to opt out of the collective din, you can put on headphones. At ad agency Ground Zero in Los Angeles, chairman Jim Smith reports, "everyone's computer plays music, so they wear their headphones and create their own worlds." At idealab! several people resort to this strategy. "I have no idea what they're listening to," says Horwitz...