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Hard to Turn Down. "Every publisher," says Bennett Cerf, "thinks of himself as an idealist, although the idealism is in the back of his head." Cerf tries to fulfill his idealistic responsibility "by publishing poetry, belles-lettres, and first novels you know won't sell a copy. We do two or three of those a year." Nevertheless, Cerf concedes that "it's awfully hard to turn down a book that's going to make money. If I thought nobody else was going to publish it, it wouldn't matter. But the thought that...

Author: /time Magazine | Title: Publishing: A Cerfit of Riches | 12/16/1966 | See Source »

Sato's key opponent for the post is former Foreign Minister Aiichiro Fujiyama, 69, a dapper industrialist-idealist who is known as "the silk handkerchief" for his dilettantist ways. Running against Sato for the leadership in 1964, Fujiyama won only 72 votes of 476 cast. In this week's election, he hopes to crystallize latent discontent within the party and win 150 votes or more; another faction has already decided to cast its 70 votes neither for Sato nor for Fujiyama but for its own leader. Together, those defections might cause trouble for Sato in next year...

Author: /time Magazine | Title: Japan: Old Face, New Wrinkle | 12/2/1966 | See Source »

...youngest son Charles into the Governor's mansion and then sits by, fulminating helplessly, as the family splits over the hoariest of issues: political realism v. political idealism. O'Connor's solution is resourceless and unbelievable: Governor Charles, the realist, has his brother Phil, the idealist, committed to an insane asylum. The story is narrated by Jimmy's nephew, Jack Kinsella, who supplies the book's other direction. Jack's wife Jean has run off to Europe with a cad, but later returns to his side. Reunited, Jack and Jean visit Ireland, where...

Author: /time Magazine | Title: Books: Off Form | 9/30/1966 | See Source »

...Burgess Meredith), "that God is dead, that innocence is a fraud and guilt a disease, happiness a myth and despair a pose. And that vice is no more interesting than virtue." Henry works as a termite exterminator and looks like a large unshaven blur. Lorabelle (Ina Mela) is an idealist. "She believes in everything. In Providence and butterflies, romance and statuary." She plays all day long, sniffing flowers and feeding ducks, and looks like the dew on the wings of a wish...

Author: /time Magazine | Title: Cinema: The Termite & the Butterfly | 9/16/1966 | See Source »

Cringe Benefits. Achebe tells his story through the mouth of Odili Samalu, a sprightly rapscallion-part idealist, part young man on the make-whom it would be tempting to call a colored Candide, except that Odili has no innocence at all, only a naiveté that makes a farce both of his convictions and his ambition. He is, in fact, perhaps the most engaging character in fiction about Africa since the hero of Joyce Gary's Mister Johnson, who was factotum to a white colonial official...

Author: /time Magazine | Title: Books: Tropical &Topical | 8/19/1966 | See Source »

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