Word: ideality
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...Barack Obama, George Clooney for Darfur, Matt Damon for clean water. Whether the famous are effective advocates for good is debatable, but Madison Avenue long ago proved they are great advocates for buying stuff. Ironically, considering the tonnage of celeb-inspired purchases choking our landfills, this also makes them ideal pitchmen for the environment. After all, green issues are about consumption: what to eat, how to build your house, what junk to fill it with and how to dispose...
...factories. Thus far officials have downplayed the possibility of pollution as a factor in the Qingdao bloom. Wang Shulian, the deputy director of the Qingdao Oceanic and Fisheries Department, told reporters that there was no link to water quality, adding that the algae was aided by a combination of ideal temperature and salinity...
...write this knowing that if previous generations had not taken up this call, I would not be where I am today. As a young man of mixed race, without a firm anchor in any community, without even a father's steadying hand, this essential American ideal - that our destinies are not written before we are born - has defined my life. And it is the source of my profound love for this country: because with a mother from Kansas and a father from Kenya, I know that stories like mine could only happen in America...
...While the data doesn't show is if all this increased searching correlates with increased buying. But it does show a dramatic change in how people are thinking about shopping and inching ever closer to a wired, price-conscious ideal...
...that likely to affect the choices candidates make, the churches they join, the counsel they seek? Will they have to vet their congregations the way they do their Cabinets? Or follow Richard Nixon's example and move services into the White House, where he found them to be the ideal opportunity to reward friends and woo donors and twist arms, all the while singing, "He will hold me fast/ For my Saviour loves...