Word: ideality
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Like its poverty, Guinea-Bissau's landscape proved ideal for drug cartels. Its 350-km coastline, with 50 or so uninhabited islands, offers excellent drop-off points for drug vessels, and planes can deliver drugs to any number of Portuguese-built airstrips that have been abandoned for years as the country has no planes. "This is an open space where you can do anything," says a military officer from another African country who is stationed in Guinea-Bissau as part of a cooperation agreement. "There is no plane. No radar. Nothing...
...adult cells into embryonic stem cells, a feat newly accomplished with mice. But this, too, has its problems. First, it may be years before the same can be done with human cells. Second, and possibly more troublingly, the resulting cells were highly susceptible to tumors—clearly not ideal for developing medical treatments...
...using a variety of simple metaphors, Ben-Shahar does just that, clearly illustrating the theories of happiness in understandable and memorable terms. For example, he compares the four archetypal attitudes toward happiness—hedonism, rat racing, nihilism and the ideal pursuit of happiness—to different types of hamburgers, demonstrating the pros and cons of each method...
...while, ING Direct keeps a laser focus on who its ideal customer is. Because the company sells bare-bones products at a slim margin, it needs low-maintenance customers. At the firm's New York City café, one of five token storefronts, manager Omar Woodard recently let an older woman walk away without an account after she worried aloud that branchless banking might be too newfangled. "Customers who don't fit our business model don't fit our business model, and that's totally O.K.," says Woodard. "The bank just wasn...
...said that an ideal dean would have a record of "academic accomplishment, personal integrity, an ability to communicate, [and] gravitas...