Word: idealizations
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Dates: during 2000-2009
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...puny a place to confine him. But put him in a toga or a military uniform from any millennium, or strip him to the waist to reveal that finely muscled torso, then let his tense, intense baritone voice articulate a noble notion, and you had Hollywood's ideal of Mensa beefcake. In the era of the movie epic, he was the iconic hero, adding to these films millions in revenue, plenty of muscle and 10 IQ points. The movie Heston was almost his own species: Epic...
...concentrated in the bottom of the club to optimize the chance that even women's slower swing speeds will launch the ball down the fairway. The odd shape of the i-brid took some getting used to, but I definitely hit more consistently after a few tries. It's ideal for those just learning the game, since it acts as training wheels until a newbie has figured out the proper setup of the club--something I wish I'd had when I first hit the greens...
...Supernanny improves anyone's long-term parenting, and there are no longitudinal studies to show if The Biggest Loser extends life spans. But like diet books that promise to keep off the fat forever (or until the next diet book, whichever comes first), these shows play off the American ideal of self-reinvention, the confidence that perfection is just one more makeover or 12-step program away...
...That may be overstating it, somewhat: It's unlikely that most Mexicans really feel that mid-19th century life was exactly "ideal." But the heat generated online by the ad does reveal that the war and resultant redrawing of the map 160 years ago can still spark a furor on both sides of the border. Thousands of critics accused the ad of being anti-American and took pains to defend the inclusion of the southwestern states into the union. "It is absurd to believe that the U.S. stole Texas and California since most inhabitants of the Southwest considered the 19th...
...disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," wrote Absolut spokeswoman Paula Eriksson on the company website. "Instead, it hearkens to a time which the population of Mexico may feel was more ideal...