Word: ideals
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Dates: during 1940-1949
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...budget. To save our standard of living in the future, our standard of living today must go down. Only by making sure that our economic blood stream is not choked by debt will we be able to preserve-for ourselves, our fighting men and our children-the 1789 American ideal, of a society operated by free men on their own initiative...
...deep, narrow canyons of the Big Bend section above the Rio Grande's junction with the Pecos River are ideal for a storage dam. Other dams would be needed farther down. Farmers and other users of water on both sides of the border will eventually pay back the construction cost; power companies are expected to pay 30% of it. If started just after the war, the project would be a regional cushion against a postwar slump...
...Bullock Ideal. In its own way, Bullock's has built up as impeccable a name, plus a much bigger volume. Started by two Canadians, John Gillespie Bullock and Percy Glen Winnett, Bullock's rapidly expanded into that burgeoning city's biggest retail business. It now encompasses: 1) "Bullock's Downtown," a 740,000-sq. ft., six-building, quality department store; 2) "Bullock's Wilshire," "Bullock's Westwood" and "Bullock's Palm Beach Springs," which do a damn-the-price clothing business comparable to Magnin...
Wing-collared, boutonniered John Bullock, who died in 1933, originated "The Bullock Ideal": a service-first set of rules that starts with ". . . a business that will never know completion. . . ." But diminutive, 62-year-old "P. G." Winnett, now president and principal stockholder (to the extent of around 30%) turned the ideal into a merchandising fact. It was P. G. who started the Magnin merger talks, which he and Grover Magnin settled in less than an hour...
...haven't been depleted!) on the strength of his belief that playing jazz a couple of nights a week for union scale and taking a day job for the rest is better than making $120 a week with a sickening hotel orchestra. That, my friends, is devotion to an ideal...