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Word: idealsedia (lookup in dictionary) (lookup stats)
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...even as they talk about focusing on Italian manufacturing heritage, officials for the bigger firms are dealing with reality and shifting production out of the Manzano district. Luigi Cozzi, for example, has relocated his wood treatment to Romania, where his firm, Idealsedia, now has 300 workers--50 more than it has in Italy. Such cost-cutting moves are a matter of survival. Natuzzi, a major Italian sofamaker headquartered in Santeramo, still makes high-end products in Italy. But less expensive sofas aimed at price-conscious North American consumers are wholly made at a factory Natuzzi operates in Shanghai. The company...

Author: /time Magazine | Title: Twilight In Italy | 3/21/2006 | See Source »

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