Word: ideas
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Dates: during 1990-1999
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...right job offer from Microsoft, work hard, get rich; no miracle required. Key Microsoft employees pushed Gates in this direction, but he was willing to go, and the industry followed. The Gates Road to Wealth is still a one-laner, and traffic is limited. But the idea that a successful corporation should enrich not merely its executives and big stockholders but also a fair number of ordinary line employees is (although not unique to Microsoft) potentially revolutionary. Wealth is good. Gates has created lots and has been willing to share...
Microsoft? Maybe. On the other hand, being the biggest, toughest frog in the pond doesn't help if you're in the wrong pond. Some people have the idea that Microsoft is fated to dominate technology forever. They had this same idea about IBM, once admired and feared nearly as much as Microsoft is today. They had essentially the same idea about Japan's technology sector back in the 1980s and early '90s. It isn't quite fair to compare Microsoft to a large country yet. But Japan was on a roll and looked invincible--once...
...frenzied stock exchanges drove the price of diversified firms higher than that of the separated parts--the opposite of what happens today. "Investors came to overvalue growth by acquisition," says Walter Wriston, former chairman of Citibank. "That was because of this idea that a good manager could make two plus two equal five...
...already seemingly everywhere. By 1997 he pushed Coke's overseas profits up to nearly 80% of total earnings, from 65%. This global view was reflected in people too. Goizueta gave real meaning to the word diversity, developing a multinational talent pool. He also became an avid disciple of the idea of economic value creation--a gauge of success that eliminates accounting gimmicks. He used it to create more value in less time than almost anyone else...
...Blender 1937, from an idea by big-band leader Fred Waring...