Word: ideas
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Dates: during 1990-1999
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Kroc, ever the instigator, started thinking about building McDonald's stores all over the U.S.--each of them equipped with eight multimixers whirring away, spinning off a steady stream of cash. The following day he pitched the idea of opening several restaurants to the brothers. They asked, "Who could we get to open them for us?" Kroc was ready: "Well, what about...
Still, it's likely Ray Kroc would have moved on to something else if he had found a better idea. Even after McDonald's was well established, Kroc still tried, often with dismal results, to move forward with upscale hamburger restaurants, German-tavern restaurants, pie shops and even theme parks, like Disneyland. He always had a keen sense of the power of novelty and a strong belief in himself and his vision...
...level jobs, but times are changing. My nominee for business titan is the woman who is determined to make it to the top, who is giving 110% to compete with the boys. She may still get passed over when a promotion is available. When she brings up an idea at a meeting, it may still even now be ignored until a male colleague restates it. If she's feminine, she may be seen as weak. If she's tough, she may be seen as bitchy or grasping...
...viewers. He invented (with ABC Sports chief Roone Arledge) Monday Night Football, which is the second longest running prime-time show on American television, after 60 Minutes. He exhibited a taste for kitsch and spectacle unrivaled in professional sports. He loved floats and glitter and marching bands. His idea of beauty was a balloon drop. (He did not, however, like the name Super Bowl. It was coined by the son of Kansas City Chiefs owner Lamar Hunt, whose imagination had been captured by the newly invented Super Ball.) It is now commonplace for a regular-season football game to attract...
...head." He entered Harvard but dropped out to found Microsoft in 1975. Microsoft's first product was a version of the programming language BASIC for the Altair 8800, arguably the world's first personal computer. BASIC, invented by John Kemeny and Thomas Kurtz in 1964, was someone else's idea. So was the Altair. Gates merely plugged one into the other, cream-cheesed the waiting bagel and came up with a giant...