Word: ideas
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Dates: during 1990-1999
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Sarnoff's technical ability propelled him quickly through the ranks at Marconi, and in 1915 he submitted an idea for a "radio music box" at a time when radio was mainly used in shipping and by amateur wireless enthusiasts. He believed his device would make radio a "household utility" like the piano or phonograph. "The idea is to bring music into the house by wireless," he wrote in a memo. It was regarded as commercial folly. But he would soon have another opportunity to find backing for his idea. After the Great War, in 1919, RCA was formed by General...
...relentless Trippe had the big idea: he reasoned that mass air travel could come to the international routes only with a larger airplane--a much larger airplane. Trippe put the notion to his old friend Bill Allen, the boss of Boeing, saying he wanted a jet 2 1/2 times the size of the 707. It was a staggering request given the development cost of the 707. And Trippe didn't stop with size. Pam Am was operating the 707 with a seat-mile cost, at best, of 6.6[cents]. Trippe set for Boeing the goal of reducing that...
...every star. Abe eventually became Levittown's unofficial landscape theorist. He could face a reporter with a fistful of dahlias and tell him, with a straight face: "Every man has a right to flowers!" Brother Alfred designed the houses and grumbled about how credit always went to Bill, the idea man, organizer and salesman...
Burnett's creativity was in stark contrast to that of some of his contemporaries, who built advertising companies around research and marketing expertise. Burnett forged his reputation around the idea that "share of market" could only be built on "share of mind," the capacity to stimulate consumers' basic desires and beliefs. To achieve this goal, Burnett moved beyond standard industry practice. Early ad schemes were based primarily on a foundation of carefully worded argument focused on the purported qualities of the product being sold. Images were mere decoration for the argument...
Burnett did not originate this conceit. In his classic 1922 study Public Opinion, journalist Walter Lippmann maintained that pictures are "the surest way of conveying an idea. A leader or an interest that can make itself master of current symbols is master of the current situation...