Word: ideas
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Dates: during 1990-1999
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Though countless medical organizations havehonored his research, Folkman remains humble abouthis achievements. He gives credit to hiscolleagues and maintains the reserved demeanor ofa man who has devoted years of persistent researchin pursuit of a single idea...
...doing so meant there would be less for Clinton. So he leaked word that he had discussed the relationship with Clinton and that the President had personally assured him it was not sexual. The leak was meant to preserve what might be called Jordan's plausible probity--the idea that he might have been an unwitting agent of the President. But it contained damaging charges that Jordan gave Clinton regular updates about his efforts to find Lewinsky a job, and that Clinton for weeks didn't tell Jordan about the sexual allegations or the fact that Lewinsky had been called...
...Reader's Digest has returned to the tried and true. "We don't publish things because we think they are a good idea," says Gardner. "We publish them because our customers tell us it is." Last year research showed that customers would buy a book called Foods That Harm Foods That Heal. They did--2.2 million copies were sold worldwide. It is also targeting new areas, such as young families. The company says it expects to turn the corner in 1999, given the long lead times in the business...
...bond substitute. Just make sure you know what you're getting. There are plenty of low-risk, short-maturity funds. It's the funds that buy 10-, 20- and 30-year bonds that test your emotions. Both types, incidentally, are staples in 401(k) plans. Many people had no idea what they had got into back in '94, when rates soared and, according to Lipper Analytical Services, the average general Treasury-bond fund fell 6%. "Bond-fund risk is just not well understood," notes John Rea, an economist with the industry trade group Investment Company Institute...
...early 1995, Newt Gingrich casually suggested giving tax credits to poor families to buy laptop computers but soon backpedaled from the proposal and called it "a nutty idea." In this low-income Manhattan neighborhood, the idea of 11-year-olds toting $1,500 laptops to school is so nutty that the school district plans to expand its laptop program from Mott Hall's 30 sixth-graders to more than 200 students in the next month. Not long ago, laptop computers were a luxury even administrators couldn't afford; now the district wants to make them as common as spiral notebooks...