Word: ideas
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Dates: during 1990-1999
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Understand, the idea of Jobs returning to Apple is something akin to that of Luke Skywalker returning to fight what, until last week, cultists regarded as the evil empire. Gates, by comparison, was perceived as a dweeb Darth Vader, the billionaire bad guy who usurped the idea of the Macintosh's friendly point-and-click operating system for his now dominant Microsoft Windows...
...wildly enthusiastic about the new ad, which features the theme "Think Differently," but when he plays it for his inner team at the Castle Tuesday night, the group nixes it as not ready for prime time. Look for it soon, however. "There's a germ of a brilliant idea there," Jobs rhapsodizes...
...mandatory counseling redundant, especially when one considers the boom in voluntary counseling. At a convention in Washington, "Smart Marriages, Happy Families," therapists from around the world gathered to share findings and techniques. Some events, like the lecture on "Hot Monogamy," were reminiscent of a Reader's Digest article. Other ideas, such as church-based programs that ask engaged couples to fill out marital "inventories," seemed promisingly pragmatic. The present is always struggling against the past. Much as the laid-back breakups of 20 years ago arose from the hard-bitten marriages of an earlier time, the current soul searching about...
...most people know by now that the media marketplace is anything but friendly. At the very least, though, the CBS and NBC campaigns evoke the general notion that network TV is a place we can turn to for fresh entertainment on a regular basis. That's the right idea...
...After the Dunster House deaths, the news office could have adopted the line that every institution has troubled students and Harvard is, alas, no exception, instead they chose to propagate the idea that the student didn't appear to have any troubles and the tragedy had, therefore, no explanation," Thernstrom says in the book, which is an expansion of an earlier article she published in the New Yorker last June...