Word: ideas
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Dates: during 1990-1999
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...July 24, Murphy and Sipple sent a two-page confidential strategy memo to Reed titled "Victory Strategy: Post Convention to Labor Day." It read, "The Goal: Get Campaign on the Offensive. Create Momentum. Hurt Clinton." Can't argue with that. The idea was to use the time leading up to the convention "to re-establish the right/wrong and moral-crisis agenda." Dole should launch his "tax cut/growth plan" during the convention, they said, then promote it on a whistle-stop tour...
...idea had the virtue of directness: using moral issues to blame Clinton for the nation's decay, then offering the tax cut as a positive (and moral) alternative. But Reed and Buckley opposed its timing. They wanted the tax cut announced before the convention. Murphy and Sipple later surmised that Reed thought then--even if he hadn't yet persuaded Dole--that Jack Kemp would be the vice-presidential nominee. The tax cut had to come before the convention to make the choice of a pro-growth supply-sider more logical--and less craven...
That weekend, Penn, Knapp and Morris had a long, unpleasant conversation about Morris' compensation. Morris argued that because so many of the campaign's ideas were his, he was entitled to "royalties"--a piece of the TV ad buy for the rest of the campaign. Penn and Knapp shot that idea down fast. Morris had already earned perhaps $2 million from the campaign up to that point. They offered him a buyout of just...
...weekend in early October, Clinton invited Penn over to the White House, and the two men hung out on Clinton's private putting green. Hillary wandered over and joined the conversation. "Shouldn't we do some testimonials to talk about the President's character?" she wondered. Penn liked the idea and suggested using emotionally charged "witnesses"--people like James Brady, the gunshot survivor whose walk across the stage at the Democratic National Convention had been one of the event's few moving moments. A spot in which Brady defended the President's character--"I say, look what he's done...
...college gyms, where the crowds wouldn't seem so sparse. This was the bold advice of Dole's fourth and final message consultant, a Madison Avenue adman named Norman Cohen. Dole had started with a message of downsizing government. Now he was downsizing himself. The campaign's last idea, however, came from the candidate...