Word: ideas
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Dates: during 1990-1999
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...Four days later, the Star reserved a room overlooking the balcony of the suite (No. 205) at Washington's Jefferson Hotel where she and Morris supposedly met, and Gooding plotted to take pictures. (A photographer would shoot stills while Gooding operated a video camera). Rowlands came up with the idea of bringing along her Yorkshire terrier, Bijou, to make sure she could lure Morris onto the balcony...
...connect issues with electability," he says. He teamed up with pollster Richard Dresner, who Morris says did some work for Hollywood studios, asking audiences which blurb made them want to see the next James Bond movie and which of three alternate endings they preferred. Morris had an idea: "Let's do the same thing for politicians." And then he met Bill Clinton...
Morris' first masterstroke came in June 1995, when he nudged Clinton to embrace the G.O.P. idea of a balanced budget within a fixed period of time, which succeeded in getting him back into the debate that was defining Washington. But as the budget battle heated up and congressional Republicans moved toward their "train wreck" strategy of ramming a G.O.P. budget down Clinton's throat by threatening to shut down the government, Morris believed Clinton had to get a deal no matter what--it was the key to his re-election. Last fall, Time has learned, when the Gingrich Congress...
...Pepsico's namesake business has suddenly gone flat. A couple of years ago, Pepsi's internationalists trotted out an ambitious plan to close the cola gap. Pepsi was then being outsold outside the U.S. by 3 to 1, and the idea was to blast the Atlantans from the shelves and fountains using a combination of new products such as sugar-free Pepsi Max, new bottling alliances, and new advertising combined with an old arrogance that Pepsi's marketers have always had in two-liter sizes. None more so than Christopher Sinclair, who led Pepsi's international soft-drinks business...
...supernatural powers, and cataclysmic battles between good and ultimate evil. (Is there any other kind in horror novels?) Both books feature a broken-down writer whose output has dwindled from his glory days--one imagines that might be a scary thought for King. But here's an even scarier idea for a novel: What about a writer who couldn't stop writing--ever...