Word: ideas
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Dates: during 2000-2009
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Boozeless beer isn't a new idea. During Prohibition in the 1920s and '30s, American breweries pumped out "near beers": malt beverages with little or no alcohol. And in the 1980s and '90s, brewers including Guinness and Anheuser-Busch attempted to revitalize stagnant beer sectors in Europe, Australia and the U.S. with low-strength lagers. But their products often flopped because of one big problem. "They frankly didn't taste like beer," says Anand Gandesha, head of marketing at Britain's Cobra Beer...
...smart idea with a silly acronym. WWOOF, short for World Wide Opportunities on Organic Farms, connects cash-strapped travelers with farms in need of extra hands. The lodging-for-labor combo means volunteers pay only for transportation, plus a small fee for access to host-farm listings in one of the 92 countries through wwoof.org Rita Garand, a stay-at-home mom in Montreal, loved her stint on a lavender farm in Italy this May, where her family spent five hours a day weeding. But would-be WWOOFers should ask about specifics, advises Mark Phillips, a Boston sales associate...
Generally, the biggest complaint among home exchangers has to do with different standards of cleanliness. Swappers are supposed to make sure their home is in order before they depart, but one person's idea of clean may be more, shall we say, forgiving than another's. And homeowners say that if they come back to a less-than-sparkling kitchen, well, that may be inconvenient but not sufficient to sour them on exchanges. (See pictures of Americans in their homes...
Some euthanasia activists, including Dignitas founder Ludwig Minelli, believe in death on demand. "If you accept the idea of personal autonomy," he argues, "you can't make conditions that only terminally ill people should have this right." Autonomy and dignity are precious values; the phrase sanctity of life can sound sterile and pious in the face of profound pain and suffering. But Minelli is arguing for much more: that autonomy is an overriding right. This view rejects the idea that society might ever value my life more than I do or derive a larger benefit from treating every life...
...name of these entrepreneurial gatherings - Bloblive - aims to reflect the malleability of ideas. (To drive the point home, participants receive blue Silly Putty in silver tins labeled SHAPE YOUR THOUGHTS.) Founder Ami Kassar, a dotcom start-up veteran, launched the events on a regular basis in April as an off-line extension of his idea-sharing website, ideablob.com Plus, he notes, "being an entrepreneur can be lonely." (Watch TIME's video about Bloblive...