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Word: ideas (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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...Agencies aren't necessarily trying to reinvent the wheel. Rather, they see themselves as leveraging their experience at building brands. "That's what our core strength is," says Munn, who spent most of his career working for consumer-products giant Unilever. "We're an idea-generating powerhouse." Munn says agencies can find success developing and promoting "high-concept, low-tech" products "where the role of the brand is a very, very important part of the overall offer." Agencies typically enlist partners to handle manufacturing, distribution and, sometimes, financing. To launch the Ila Dusk, for example, Zag teamed with Locca Tech...

Author: /time Magazine | Title: Having It Both Ways in Advertising | 11/30/2009 | See Source »

...nominal idea of the concerts was to trace rock's journey by pairing up Hall inductees of different vintages and styles for performances that highlight influence. Or just generate a highlight. The first night tilted toward fogyism, with Crosby, Stills and Nash, Simon and Garfunkel and Stevie Wonder, among others, doing serviceable work before ceding the stage to Bruce Springsteen and the E Street Band, who gamely refused to turn the show into their own by playing with Darlene Love, John Fogerty and Billy Joel. Presumably that was to highlight the influence of New Jersey on Long Island, New York...

Author: /time Magazine | Title: School of Rock | 11/30/2009 | See Source »

...want to understand the disconnect between watching cooking shows and wanting to cook, get this: Schwan's Home Service is offering Top Chef--branded frozen meals. The idea that hard-core fans who study contestants' knife skills every week would choose to order from a giant company that's been delivering frozen food to rural America for 57 years doesn't surprise Harry Balzer, who tracks food trends for the market-research firm NPD Group. "You're going to eat four to five times today, and the one thing I know you're going...

Author: /time Magazine | Title: Can Top Chef TV Dinners Live Up to Billing? | 11/30/2009 | See Source »

...retired from the Navy and living in Colorado, Waddell is a thoughtful, good-humored man with a quick, catlike energy. After years on the clandestine side of combat, the idea of sharing secrets - especially those of a personal nature - doesn't come easily to him. But as agonizing as it is to relive the experiences of his ongoing bout with PTSD, he and Marshéle agreed to talk to TIME in an effort to sound the alarm for what has become a broader problem: the vast number of men and women returning from punishing stretches in Iraq and Afghanistan...

Author: /time Magazine | Title: How One Army Town Copes with Posttraumatic Stress | 11/30/2009 | See Source »

...done our research and had an idea of what [Akpan] likes to do,” Maryland coach Sasho Cirovski said. “[MacMath] just stood him up and made a good reaction for the save...

Author: By Jay M. Cohen, CRIMSON STAFF WRITER | Title: End of the Road | 11/30/2009 | See Source »

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