Word: ideas
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Dates: during 2000-2009
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...come up with the idea for the book? Hamilton: Well, Scott and I are friends. We look very similar to marketers. But if you go a little deeper, you find that we approach life very differently. Scott's never voted. I vote in every election, and I have my kids come with me to hand out literature at the polls. He doesn't like team sports, whereas I'm a baseball coach. We wanted to explore people's decision-making styles. We came up with a model that can predict things that normal demographics can't - whether...
What if people who lost their homes to foreclosure could rent them back from the lenders that repossessed them? That idea, which has lingered on the outskirts of the housing-crisis debate, got a boost last week when the federal housing agency Fannie Mae said it would start offering leases of up to 12 months when other avenues to keeping families in their homes, like loan modification, dead-end. "It's a big step forward," says Dean Baker, co-director of the Center for Economic and Policy Research and a longtime proponent of rent-back programs...
...houses to honor the terms of existing leases (i.e., to not immediately kick out any existing renters). Fannie Mae already had such a policy in place. Over the summer, an Assistant Secretary of the Treasury Department told a Senate panel that the Administration was considering rent-backs, but the idea hasn't gained traction since then...
...ticking down past three months, but the number of notices are still running about 19% higher than last year. Considering high unemployment and how many people still owe more on their mortgages than their houses are worth, there might be a chance yet for attention to turn to the idea of renting houses back to former owners...
...What if you don't give them holiday gifts? Well, I do give them holiday gifts, because they are people whose preferences I know a lot about. The problem arises in the situations where we have to give a gift, but we have no idea what the recipient wants. I'm not against giving gifts in the situations where we have a good idea what people want...