Word: idei
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Dates: during 1990-1999
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...Idei's quest is for Sony to combine Japan's technical wizardry with America's creative panache and thus become the global multimedia entertainment company. "Something," says Idei, "like a Disney or Time Warner with our manufacturing base in Japan." That means bridging technology and entertainment, not to mention the cultural chasm between Japan and America. Ultimately, Idei aspires to create a global wireless network, a world in which satellite communications bring interactive entertainment to every living room and den. Says he: "Convergence is happening not only between audio and video but between computers and communication. There is a fundamental...
...Enter Idei, the man who made Digital Dreams the mantra of Sony's revival. The golf-loving son of an economics professor, Idei is a Sony lifer who started in 1960, straight out of Tokyo's prestigious Waseda University. Waves of surprise rippled through the company when Idei was tapped for the top job in April 1995. He leapfrogged a dozen more senior managers, accomplished executives with nicknames like "Mr. Walkman," "Mr. Semiconductor" and "Mr. Camcorder," for their roles in Sony's engineering triumphs. Idei was quite different. He studied European history in college. He's fluent in French...
...place is more important for tomorrow's Sony than America. Although American customers account for less than 30% of the company's worldwide sales, they define Sony's goals in entertainment technology. And American software largely determines whether those goals can be reached. So Idei's first order of business as president was to regain control of the company's U.S. operations, which he likened to a car in which he couldn't find the accelerator or the steering wheel...
...Schulhof question was one of a range of issues on which Sony chairman Ohga differed with his new president. Ohga had a soft spot for Schulhof, who was considered "family." In spite of that, he could not protect him. Idei told a friend he thought it would take him 18 months to get rid of Schulhof. It took half that time. Schulhof was gone by December...
...Idei was having none of the hands-off-of-America policy of his predecessors, who were worried about cultural and political implications. "I had been offering many suggestions to Mr. Morita and Mr. Ohga about the nature of the U.S. business," recalls Idei. At the new Sony, all top managers report directly to Idei, who has also staffed the Los Angeles and New York City offices with key Japanese lieutenants...