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...this attention has prompted Eric Kim, 47, Samsung's savvy Korean-American marketing chief, to boldly suggest that he hopes to surpass Sony in brand recognition by 2005. Don't laugh; Sony CEO Nobuyuki Idei certainly isn't laughing. Samsung has the second most recognizable consumer-electronics brand in the world, according to Interbrand, the New York City-based consultancy. Idei has said privately that Samsung is on the verge of overtaking Sony in the consumer-products race. Graeme Bateman, head of research in Seoul for Japanese investment bank Nomura Securities, says Samsung is "no longer making poor equivalents...

Author: /time Magazine | Title: Samsung Moves Upmarket | 3/25/2002 | See Source »

...this attention has prompted Eric Kim, 47, Samsung's savvy Korean-American marketing chief, to boldly suggest that he hopes to surpass Sony in brand recognition by 2005. Don't laugh; Sony CEO Nobuyuki Idei certainly isn't laughing. Samsung has the second most recognizable consumer-electronics brand in the world, according to Interbrand, the New York City-based consultancy. Idei has said privately that Samsung is on the verge of overtaking Sony in the consumer-products race. Graeme Bateman, head of research in Seoul for Japanese investment bank Nomura Securities, says Samsung is "no longer making poor equivalents...

Author: /time Magazine | Title: Samsung Moves Upmarket | 3/25/2002 | See Source »

...this attention has prompted Eric Kim, 47, Samsung's savvy Korean-American marketing chief, to boldly suggest that he hopes to surpass Sony in brand recognition by 2005. Don't laugh; Sony CEO Nobuyuki Idei certainly isn't laughing. Samsung has the second most recognizable consumer-electronics brand in the world, according to Interbrand, the New York City?based consultancy. Idei has said privately that Samsung is on the verge of overtaking Sony in the consumer-products race. Graeme Bateman, head of research in Seoul for Japanese investment bank Nomura Securities, says Samsung is "no longer making poor equivalents...

Author: /time Magazine | Title: Samsung Moves Upmarket | 3/25/2002 | See Source »

...Dinosaurs became extinct because they could not adjust to a rapid change in the environment." NOBUYUKI IDEI, Sony Corp. president, telling global business leaders at Davos, Switzerland, that they must keep pace with technological change...

Author: /time Magazine | Title: Spotlight | 2/12/2001 | See Source »

...Sony chief Idei Nobuyuki pulled out every conceivable stop in his tightly scripted two-hour speech, starting with a five-minute intro from Stuart Little, the animated mouse who stars in Sony's forthcoming answer to "Toy Story." Idei also showed off a slew of new gadgets demonstrating Sony's new focus on "the power of hardware in a networked world," including the MS Walkman, a tiny portable device that plays digital music stored on Sony's 64-megabyte Memory Sticks (hence the MS), and a digital video version of the rewritable MiniDisc that lets you perform tricky cuts using...

Author: /time Magazine | Title: Torvalds Holds Forth at Comdex | 11/16/1999 | See Source »

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