Word: idei
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...Leadership] Nobuyuki Idei President...
...battle is over the digital versatile disc (also known as the digital videodisc). DVD is being advertised as the answer to the CD, the videotape and the CD-ROM. DVD is also the focus of the biggest battle to create an international standard since vhs vs. Betamax (in which Idei was on the losing side). Sony and Philips had been working for years to come up with a video version of the CD that would replace videotape cassettes and take CD-ROM discs to a new level. But in 1993 Toshiba trumped Sony, at least in the segment...
...Idei was having none of the hands-off-of-America policy of his predecessors, who were worried about cultural and political implications. "I had been offering many suggestions to Mr. Morita and Mr. Ohga about the nature of the U.S. business," recalls Idei. At the new Sony, all top managers report directly to Idei, who has also staffed the Los Angeles and New York City offices with key Japanese lieutenants...
While his engineers race to mix and match technologies, Idei has been forging as many business alliances as possible. Besides Grove at Intel, the Sony chief is spinning deals with Microsoft. Last April, Microsoft paid $425 million for WebTV Networks Inc., an Internet software provider that uses Sony hardware. IBM's Lou Gerstner could be a key partner in shaping a future DVD format. In May, through Idei's personal connections with Rupert Murdoch, another Sun Valley buddy, Sony announced it would cooperate with News Corp., Fuji Television Network and Softbank, the Japanese company that owns Ziff-Davis...
...convergence. Yet no one is really sure what it will lead to. Like its competitors in Japan, Sony is racing to build a better digital engine. At the same time, like Microsoft, Netscape Communications and Oracle, the company is struggling to position itself for a panoply of possibilities. Idei doesn't yet have the answers, but he has the nose. This is, after all, a man who loves music and movies, whose desk is piled high with video games ("They keep my reflexes sharp") and who collects cameras...