Word: idioms
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Dates: during 1960-1969
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...Idiom of Wood. Nikita Khrushchev had had little interest in restoring old monuments, declaring that the money would be better spent on workers' flats. After his fall from power in 1965, a turnabout in policy occurred and the government began an intensive restoration drive. It formed the Society for the Protection of Historical and Artistic Monuments, an organization that today claims 2,000,000 members, to provide volunteers for restoration work. Last year the Ministry of Culture spent an estimated 5,000,000 rubles (about $5,500,000) on restoration...
Perhaps most startling to the unaccustomed Western eye is the extraordinary wooden architecture of the north. It is a land of forests, and its builders developed an unexcelled skill in fashioning wood. Confronted by the domes and cupolas imported from Byzantium, they adapted these masonry-based forms to an idiom of carpentry that produced a unique style, unmatchable and now un-copyable because it depends on a craftsmanship that no longer exists...
...ultimate creation of the recording process are composers who create only for the electronic idiom. To them, composition means either recording real-life sounds on tape and then transforming them electronically (musique concrete), or starting from scratch with an electronic sound synthesizer like the Moog (TIME, March 7). Electronic composers "write" on tape; their music was never intended for the traditional concert hall. "The trouble with the concert hall," says California's electronic composer Morton Subotnick, "is that it requires a social and theatrical esthetic that really has nothing to do with our music." Germany's Karlheinz Stockhausen...
...during explorations two centuries ago. The tribe lost its hunting and grazing lands on the Coconmo Plain above the canyon, and now has use of only six square miles. Traditions are forgotten, and the only important tie with the past is the Supai language Yuman, now adulterated with American idiom. Young Havasupai who attend Government boarding schools return to the reservation confused about their place in the world. They feel inferior both to the white man and to fellow Indians from larger, more advanced tribes...
...making a special effort to woo Negro consumers, who spend an estimated $30 billion a year. In particular, tobacco companies, department stores and cosmetics makers have all found the soul sell an effective conduit to Negro buyers. Because of the development of a separate black identity and its unique idiom, companies are turning to black advertising agencies to set the pitch...