Word: idol
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...closest advertisers can get to a captive audience these days, expect this practice to become standard. To reach fickle (and TiVO-equipped) television viewers, blatant product placements are another avenue of attack. Coca-Cola’s infiltration of this summer’s hit “American Idol,” which had a set adorned with Coca-Cola paraphernalia, is indicative of marketing strategies to come. It’s only a matter of time before we see “Friends” switching from Central Park to Starbucks or Homer Simpson chomping on Krispy Kremes...
...face of an upturned blossom, but she was born under the sign of the lion and her heart belonged to Hercules. The first-grader adored Disney's version of the hero and hung a poster of him over her bed. So Samantha Runnion, 5, reacted as her idol would have when a stranger first asked her to help find his chihuahua and then--as she bent down to show how small the dog might be--carried her into his car. She fought with all the might of her tiny arms and legs, and screamed to her friend, "Help me! Tell...
...shirt, shaved her, sprinkled her with holy water from the Ganges and rubbed her with cooking fat. Then chanting mantras to the "mother" goddess Kali, he sawed off Manju's hands, breasts and left foot, placing the body parts in front of a photograph of a blood-soaked Kali idol. Police say the arcs of blood on the walls suggest Manju bled to death in minutes...
...Think of Idol (Tuesdays, 9 p.m. E.T. and Wednesdays, 9:30 p.m. E.T.), which landed two episodes in the Top 20 its first week, as Star Search Goes to Hell. At heart it's an ordinary music contest: hopeful talent, shattered dreams, hard-luck stories and more renditions of I Will Always Love You than you can shake Whitney Houston at. But what has instantly made it America's new favorite source of schadenfreude--or maybe second favorite after Martha Stewart--is the full-contact judging of Cowell, along with his kindlier partners, veteran music exec Randy Jackson and Laker...
...original version, Pop Idol, British viewers dubbed Cowell "Mr. Nasty" but made the show a national sensation. American Idol follows the same formula. The judges crossed the country and heard thousands of crooners and caterwaulers, narrowing them to 30 who are performing on the series over a three-week period. Viewers voting by phone (3 million last week) will winnow them to nine, plus a "wild card" picked by the judges. The final 10 will perform (and get re-critiqued) each week, with one ejected every Wednesday until Sept. 4, when the winner will score a recording contract with...