Word: ids
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Dates: during 1970-1979
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...Harvard M.A. who once was an Air Force research historian, and then taught American history at New York University, Goldman, 51, came late to journalism as a senior editor of Look. He still looks and sounds the academic, defining ID as "a university of ideas, if that's not too pompous...
Goldman obviously enjoys playing games with the past and the future. A piece scheduled for the November issue juxtaposes the views of Maimonides, Leon Trotsky, Marya Mannes and Norman Sheresky on women's rights. The June ID ran a somewhat watery fantasy by Journalist Warren Rogers on the record of President Robert F. Kennedy as he fights for re-election (Gloria Steinem is in the Government, friendship is restored with Havana and Hanoi, but academic critics led by Henry Kissinger carp nonetheless...
...through it all runs a common dedication to the idea-whether incisive, speculative, whimsical or preposterous. "We are trying to reach people's minds," says Goldman, "to rekindle the excitement you felt when you first encountered the great professor or the great book or the great concept." ID does not always work as a package. Covers infrequently compel, and the calculated clutter tends to overwhelm on occasion. Goldman concedes that his selection of content is "ultimately a terribly personal thing...
...thumbprinters are used mostly in stores with a large number of check-out counters, where their ease of operation and low operating cost ($15 a year for the Identicator and a penny a print for Identiseal) make them cheaper than photographic ID systems...
Polaroid is interested in the world far beyond its immediate neighborhood. The company's community relations director, Robert Palmer, recently spent ten days helping mediate a prisoner revolt at Massachusetts' Walpole state prison, and has condemned as dehumanizing a proposed ID card system for Massachusetts welfare recipients-even though an ID system pioneered by Polaroid might well have been used. This year the company reached a longtime goal of employing one black in each ten jobs, about the same ratio as blacks in the total population...